The Gift of Giving

Why do we do things for other people? What’s the point in giving? What do we get out of it? According to studies in neuroscience, co-operative behavior activates the reward areas of the brain, suggesting that we are hard wired to enjoy helping one another. People who are actively involved in their community report higher well-being and their help encourages knock-on effects for others. You know that feeling you get when someone unwraps a present … Continue reading The Gift of Giving